BEE leads Mission LiFE to propel climate economy, sustainable growth : Milind Deora


Vijayawada, July 7, 2024: The Bureau of Energy Efficiency (BEE) is spearheading the national rollout of Mission LiFE, urging Southern State governments to champion the new climate economy to promote long-term economic growth in their respective States and inspire individuals to contribute to India's climate goals, fostering a win-win scenario for both the public and the nation.

Milind Deora, secretary of BEE under the Ministry of Power, Government of India, highlighted Prime Minister Narendra Modi's introduction of Mission LiFE, which aims to reshape the environmental narrative by promoting mindful consumption and a circular economy, moving away from the current "use-and-throw" model. Mission LiFE seeks to mobilize individuals for climate-positive behavior and to create an ecosystem that reinforces and enables environmentally-friendly, self-sustainable behavior.

In view of growing water scarcity in major Indian cities and the increasing energy demand year by year, the implementation of Mission LiFE is gaining more significance in Southern States. Mission LiFE, advocating mindful consumption and environmental protection, empowers individuals to become "Pro-Planet People" and aims to mobilize one billion individuals globally and make 80 percent of India's villages and urban areas environmentally friendly by 2028.

According to secretary Deora, Mission LiFE and Sustainable Development Goals (SDG-12) emphasize that lifestyles should be in sync with available resources. This entails decoupling economic growth from environmental degradation, improving energy efficiency, sustainable infrastructure, access to basic services, and providing green jobs for a better quality of life.

A Chandrasekhar Reddy, media advisor of BEE for Southern States and Union Territories, mentioned that BEE is planning to continue its efforts in major cities of Andhra Pradesh like Vijayawada, Visakhapatnam, Kakinada, Kurnool, Tirupati, and Rajamahendravaram, as well as in major towns and cities in Karnataka, Tamil Nadu, Kerala, and Union Territories to drive Mission LiFE.

The ongoing efforts and forward-thinking initiatives in Andhra Pradesh, especially in Amaravathi, reflect a strong commitment to sustainable development and energy efficiency, setting a benchmark for achieving desired goals.

Secretary Deora also appreciated the spl.CS K Vijayanand of Andhra Pradesh energy department, and secretaries and Adl.secretaries of energy departments in Kerala, Telangana, Karnataka, and Tamil Nadu for their efforts in promoting energy efficiency. BEE will continue its support to these States in improving energy efficiency across all sectors.

In fact, BEE's adoption of energy efficiency schemes and programs led to substantial energy savings in the year 2022-23, including 307 billion units of electricity and thermal energy savings of 24.68 million tonnes of oil equivalent, resulting in the reduction of CO2 emissions by approximately 306.40 million tonnes.

BEE stated that Mission LiFE proposes 75 specific actions designed to be non-disruptive to ongoing economic activities and promote long-term economic growth. When estimated against a business-as-usual scenario from 2022-23 to 2027-28, the impact of LiFE actions can be significant. For example, switching off car and scooter engines at traffic lights and railway crossings can save up to 22.5 billion kWh of energy, using a cloth bag instead of a plastic bag while shopping can save up to 375 million tonnes of solid waste from entering landfills. Composting waste food at home can save up to 15 billion tonnes of food from going to landfills, turning off running taps when not in active use can save up to 9 trillion litres of water, and discarding non-functioning gadgets in the nearest e-recycling unit can recycle up to 0.75 million tonnes of e-waste.

BEE called on citizens to participate in the ‘Ek Ped Maa Ke Naam’ campaign, which calls on people to plant a tree as a tribute to their mothers, launched by the Prime Minister on the occasion of World Environment Day on June 5.

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