Just a few days ago Indian web and social media users came across a video of actor Rashmika Mandanna entering an elevator. The video was fake and created using Deepfake, a technology that allows scammers and cyber criminals to modify an image or video using machine learning and artificial intelligence. Now, just days later, an edited image of Katrina Kaif is doing rounds. The image, which is originally a screen-grab from upcoming Tiger 3 movie, has been modified.
In the original image, which Katrina Kaif posted on her Instagram, she is doing an action sequence for Tiger 3 wearing a towel. But in the morphed image, the actor is shown in the same pose but with a different and altered outfit, which makes the image vulgar.
Though hours later the modified and fake image was deleted from social media.
It is important to note that while Deepfake is not exactly a new technology — it appeared on the scene a few years ago — increasingly it is being used by scammers and cyber criminals to morph videos and images. Many of these videos are pornographic in nature. The technology, which uses powerful graphics cards to modify and recreate elements of images and videos, is also used by people to spread misinformation. It is worth noting that morphing images and videos, whether in programs like Photoshop or through Deepfake tools, can be a punishable offence.
Katrina’s altered picture from the 'Tiger 3' movie scene raises concerns because deepfake technology can easily take images of real people and change them to look completely different. In this instance, the image showed her in a different outfit than what she actually wore in the film.
Just a few days ago, in Rashmika Mandanna's case, a deepfake video showed her in a situation she was never in, which could damage her reputation. The video showcased the popular actor entering an elevator. Abhishek Kumar, a journalist and researcher, brought attention to this issue, calling for a legal and regulatory framework to address the rising deepfake problem in India.
For those unfamiliar with deepfake technology, it involves the use of advanced artificial intelligence to create highly realistic but often deceptive digital content. This technology can manipulate a person's appearance and voice in videos or audio recordings, making it challenging to distinguish between authentic and manipulated content.
In the case of Rashmika Mandanna's video, the original footage featured Zara Patel, a British-Indian influencer, but her face was digitally replaced with that of the actor using deepfake technology. Such deepfake content has raised concerns about its potential for misuse and the need for legal measures to combat its proliferation.
Deepfake is a type of synthetic media in which a person in an existing image or video is replaced with someone else's likeness using AI. While the act of faking content is old, deepfakes leverage powerful techniques from machine learning and artificial intelligence to manipulate or generate visual and audio content with a high potential to deceive.
Deepfakes can often be identified by unnatural facial expressions or movements, such as blinking too often or not enough, or movements that are too stiff or jerky.The eyes are a good indicator of whether a video is real or fake. Deepfakes often have blurry or unfocused eyes, or eyes that don't match the person's head movements.