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CM Chandrababu Naidu Finalises the P4 Initiative
P4: A Platform for Helping Hands
Bridging the Gap Between the Wealthy and the Underprivileged
Open to All, Including NRIs, to Contribute Voluntarily
Donors to be Called ‘Margadarsi’;
Beneficiaries as ‘Bangaru Kutumbam’
First Phase to Benefit 20 Lakh Families
Goal: Eradication of Poverty by 2029
P4 to be Launched in Amaravati on Ugadi
Amaravati, March 24, 2025– Andhra Pradesh Chief Minister N. Chandrababu Naidu has announced that the government is creating a platform under the P4 initiative to enable the wealthy to support the underprivileged. The ‘Zero Poverty – P4’ program will be launched on Ugadi, and the CM reviewed its final structure at the Secretariat on Monday.
The Chief Minister pointed out that participation in P4 is entirely voluntary, and no one should be pressured to contribute. NRIs can also take part in this initiative, much like the Janmabhoomi program implemented during his previous tenure, which received widespread public support. The platform is open to anyone willing to offer support, and the government’s role is only to connect donors with beneficiaries—no additional financial aid will be provided by the state.
CM Naidu stressed the need to inspire the affluent to step forward and contribute, ensuring that the selection of beneficiaries, termed ‘Bangaru Kutumbam’ (Golden Families), is free from errors. The donors will be referred to as ‘Margadarsi’ (Guides). The final list of beneficiaries will be determined transparently through Gram Sabhas and Ward Sabhas to avoid disputes.
The Chief Minister clarified that P4 is independent of the government’s welfare schemes and is aimed at uplifting the most disadvantaged sections of society. He instructed officials to ensure there was no public confusion regarding the program.
For the Ugadi launch event in Amaravati, at least one representative from each village and one bus from every constituency will be arranged to bring participants. The ultimate goal of the government is to eradicate poverty and improve living standards. In the first phase, 20 lakh families will benefit, and the program will continue until the state achieves the Zero Poverty goal.
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