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• EESL Mart.in: Cutting-edge e-commerce portal, Empowering Consumers and Businesses towards a Greener Tomorrow
• It offers 9-watt 3-star LED bulbs (33% energy saving), inverter bulbs, 5-star fans (40% less energy usage), transforming India's energy consumption
• EESL’s initiative aligns with Finance Minister Nirmala Sitharaman's budget emphasis on energy efficiency, bolstering PM Modi’s LIFE mission
• Vishal Kapoor emphasizes EESL Mart.in as a pivotal step towards an energy-efficient India, aiming for holistic transformation.
• EESL is contemplating to provide star-rated appliances to Discoms consumers, fostering mutual benefits for both Discoms and consumers alike
• EESL plans to expand from B2C to B2B sectors, reinforcing their commitment to innovation and sustainability
• EESL to extend services to small businesses, advancing towards India’s net-zero targets for a greener future
• EESL invites Andhra Pradesh Discoms to collaborate, providing star-rated appliances for mutual benefits and sustainable energy management
Vijayawada, 4thFebruary: In a groundbreaking move towards fostering energy efficiency across the Nation, Energy Efficiency Services Limited (EESL), a Joint Venture of Public Sector Undertakings under the auspices of the Union Ministry of Power, has unleashed its cutting-edge e-commerce portal, a revolutionary venture set to redefine India’s energy landscape. Spearheaded by the visionary leadership of the Ministry of Power, this platform heralds a momentous stride towards rendering accessible, affordable, and sustainable energy solutions to every corner of the country.
The platform, christened EESL Mart.in, stands as an unparalleled repository of energy-efficient marvels, encompassing an extensive array of 5-star rated products, ranging from LED bulbs to BLDC fans and air conditioners. Promising to emerge as the quintessential destination for eco-conscious consumers, this digital have not only showcases innovative solutions but also integrates seamless vendor payments, thereby streamlining the entire supply chain process. With its focus on expediting project approvals and standardizing agreements for energy-efficient products and services, EESL Mart.in is poised to catalyze a paradigm shift towards a more sustainable future.
Currently boasting an impressive lineup of offerings, including 9-watt 3-star LED bulbs, inverter bulbs, and 5-star fans, EESL Mart.in is set to revolutionize the way India consumes energy. With products engineered to maximize efficiency while minimizing energy consumption, such as the 9-watt LED bulb which saves an astounding 60% of energy compared to CFL and 90 % compared to Incandescent filament bulb and the BLDC 5-star fan which slashes energy usage by approximately up to 50%. EESL is not just offering products but ushering in a new era of conscientious consumption.
The launch of EESL Mart.in couldn't have come at a more opportune moment, resonating strongly with the recent pronouncements made by Union Finance Minister Nirmala Sitharaman in the interim budget. With a concerted emphasis on initiatives like the LED and Street lighting National Programme, EESL’s digital foray promises to amplify the reach and impact of energy efficiency measures, aligning seamlessly with Hon'ble Prime Minister Shri. Narendra Modi’s ambitious LIFE mission.
Speaking on this landmark occasion, CEO Vishal Kapoor says, “The unveiling of EESL Mart.in marks a pivotal juncture in our quest to forge a more energy-efficient India. By synergizing products, services, and financing on a single platform, we aspire to catalyze a holistic transformation in the energy efficiency landscape, ensuring inclusivity for every environmentally conscious citizen. Our foray into the B2C domain is just the beginning, as we gear up to extend our footprint into the B2B sector, reaffirming our unwavering commitment to innovation and sustainability.”
Looking ahead, EESL Mart.in is poised to expand its ambit, catering not only to individual consumers but also venturing into energy efficiency projects for small businesses. With a resolute focus on contributing to India’s net-zero targets, both in terms of demand and consumption, EESL is steadfast in its mission to usher in a greener, more sustainable tomorrow.
To achieve this goal EESL will manly focus on several Pro. Active States in the country like Andhra Pradesh , Kerala, Karnataka, Telangana ,Tamil Nadu, Gujarat UP, MP, Bihar, Punjab, Haryana, Rajasthan, Maharashtra etc. to provide the fruits of Energy Efficiency to the doorsteps of the Consumer.
In AP EESL is contemplating to put special focus in major Cities like Visakhapatnam, Vijayawada and Tirupati in the first phase to make success of E. Commerce Platform.
CEO, Vishal Kapoor who has thanked Ministry of Power(MOP) GOI and Bureau of Energy Efficiency (BEE) for extending full Support to scale up Energy Efficiency to reach the targets further said that EESL also extends a warm invitation to Prominent Discoms and inviting them to join hands in propelling the energy efficiency revolution forward. By collaborating closely, EESL is contemplating to provide star-rated appliances to Discoms' consumers, fostering mutual benefits for both Discoms and consumers alike. This strategic partnership not only amplifies access to energy-efficient solutions but also empowers consumers to make sustainable choices while supporting Discoms in their mission towards efficient energy management.
For further insights and updates, patrons are invited to explore the digital realm of EESL Mart.in.
CGM, Corporate Communications, EESL Animesh Mishra in his Presentation to CEO on Communication Strategy highlighted that moreover, acting as a pivotal resource center for capacity building and knowledge dissemination, EESL embodies the ethos of sustainable development and inclusive growth. With a mandate to spearhead energy efficiency projects and unlock India’s vast potential in this domain, EESL serves as a Super Energy Service Company (ESCO), championing innovative business models aimed at catalyzing transformative change.
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