Chandra Sekhara Reddy assumes charge as Prestigious Southern Media Advisor for BEE, GOI

 

• BEE prioritizes the nationwide expansion of Mission LiFE, focusing on inspiring every individual to contribute to the nation's climate goals.
• BEE urges State Designated Agencies (SDAs) of all states to promote LiFE messages through dynamic strategies.
• BEE suggests SDAs for comprehensive strategy which is key to advancing the mission in promoting lifestyle, energy conservation, and energy efficiency messages.
• By embracing Mission LiFE, Hyderabad can become a model city for sustainable living.
• Mission LiFE has an ambitious goal of mobilizing at least one billion Indians and global citizens to adopt a lifestyle in harmony with nature.

HYDERABAD  : In a pivotal move for the Southern region's energy landscape, A. Chandra Sekhara Reddy, currently serving as the Senior Advisor at Energy Efficiency Services Limited, has assumed the role of Southern Media Advisor for the Bureau of Energy Efficiency (BEE) under the Union Ministry of Power, Government of India. Based in Hyderabad, his mandate encompasses collaboration with State Designated Agencies (SDAs) in Telangana, Andhra Pradesh, Kerala, Karnataka, Tamil Nadu, and Union Territories.

As part of his new assignment he shall promote efficient use of energy & its conservation, clean energy transition & Lifestyle for Environment (LiFE) Mission at State/UT Level, the Media Advisor should provide guidance and support as well as share Knowledge and expertise with respective regional State Designated Agencies (SDAs) of Southern states such as Telangana, Andhra Pradesh, Kerala, Karnataka, Tamil Nadu, and Union Territories – towards concrete and sustainable energy efficiency campaign goals. Notably, he serves as the Nodal Officer for the transformative "LIFE Mission" (Lifestyle for Environment) introduced by Honorable Prime Minister Shri. Narendra Modi at COP26. This mission, deeply embedded in India's Nationally Determined Contributions, aspires to mobilize at least one billion individuals globally to adopt a lifestyle in harmony with nature by 2028.

Chandra Sekhara Reddy actively champions BEE initiatives on energy conservation and efficiency through effective communication strategies. He passionately articulates that BEE's focus is on the nationwide expansion of Mission LiFE. The aim is clear: to inspire every individual to contribute to the nation's climate goals, bringing benefits to the public and the entire country.

Mission LiFE, an integral part of India's environmental strategy, seeks to achieve an ambitious goal by rallying at least one billion Indians and global citizens to embrace a lifestyle in harmony with nature. BEE underscores the pivotal role of State Designated Agencies (SDAs) in promoting LiFE messages through dynamic strategies, including social media engagement, environmental events, and the formation of local LiFE groups.

By embracing Mission LiFE, HYDERABAD can become a Model City for sustainable living, demonstrating that economic growth and environmental protection can coexist and thrive. With a focus on Hyderabad's diverse industries and major Global companies, there is significant potential for the city to lead in advancing energy efficiency and conservation. The BEE is also concentrating on major cities in Andhra Pradesh like Visakhapatnam, Tirupati and major cities in Karnataka, Tamil nadu, Kerala such as Bangalore, Chennai, Trivandrum and Union territories in the Southern States

BEE fervently calls on SDAs to play a pivotal role in Mission LiFE's success, recognizing their grassroots influence and the transformative impact of localized initiatives on broader shifts in demand, supply, and policy for a more sustainable future. This visionary approach extends beyond urban centers, with BEE concentrating on major cities in the Southern region and Union Territories to drive the LiFE Mission.

BEE believes that comprehensive strategies are key to advancing the mission, promoting Lifestyle, Energy Conservation (EC), and Energy Efficiency (EE) messages. Reddy emphasizes the importance of actively following and sharing BEE's content on various platforms, adapting it to regional languages for wider dissemination. Integrating LiFE messages into all activities, developing promotional materials, and organizing community-based projects will further amplify the impact.

Under the umbrella of Mission LiFE, BEE actively promotes energy efficiency through diverse programs, reaching schools, Residential Welfare Associations, and electric vehicle awareness campaigns. Chandra Sekhara Reddy thanked DG. BEE. Sri. Abhay Bakre and the Union Ministry of Power for this opportunity to serve the Southern States and Union Territories in the area of Energy Efficiency, seeking the cooperation of State Governments and SDAs to achieve the ambitious targets set by BEE. The vision is clear - to create 1 billion 'Pro Planet People,' transforming villages and urban local bodies into environmentally friendly entities, influencing large-scale industrial and government policies to support sustainable consumption and production. This marks a crucial step towards a more sustainable and energy-efficient future for the Southern Region.